I love music. I also love the business of music. I started Viawerk almost 15 years ago to take advantage of a new trend called “social media” to help market and promote musicians. Since then, I have enjoyed working a variety of musicians both local and national to help get their music heard.
I am also a musician and love to play whenever I have the opportunity. I have been playing since an early age and play more than 7 instruments. Out of that playing grew my passion for promoting music.
I believe that music is one of our greatest resources and it needs to get heard. With changes in the economy and technology, music has become more of a commodity and less of an event. Where people use to make gong to a show or even listening to a record and event, they now simply use music as a way to pass the time while doing other things. Attendance at live events is down and fewer people are going out to the clubs.
It is my goal to help change that.
This site serves several purposes:
- First, it is meant to promote my marketing services including marketing strategies, public relations, photography and graphic design. My marketing blog also lives on this site and provides some great articles on how to start marketing yourself in the music business.
- Second, it is meant to introduce people to some great local bands based in and around the northeastern Ohio area.
- Third, it is meant to provide both consumers and club owners with data about local artists/bands. I use a variety of social media data to help rank and market some great artists.
I hope you enjoy this site and all it has to offer.